While their women's fashion campaign featured a host of professional models queuing up, Prada opted for two young brothers who are still in school and who have never modeled before for the Prada Menswear Spring/Summer 2009 ad campaign.
Famed designer and photographer Hedi Slimane captured Louis Simonon and Claude Simonon, who are the sons of The Clash guitarist Paul Simonon, in the black and white ad campaign.
Prada explained that the brothers were photographed “in moments of reflection and introspection. It is a symbolic yet understated approach to desire in men’s wear; a new classicism with a rebel edge."
Key Themes Behind This Trend
- Family Modeling
- Fashion brands are moving towards using family members in ad campaigns, creating opportunities for disruption in traditional advertising models.
- Non-professional Models
- Using non-models such as young siblings in ad campaigns is becoming increasingly popular, providing opportunities for disruptive innovation in the fashion industry.
- Symbolic Imagery
- Fashion brands are incorporating more symbolic and meaningful imagery in their ad campaigns, creating opportunities for innovative storytelling and unconventional marketing strategies.
Where This Applies
- Fashion
- The fashion industry can disrupt traditional advertising models by utilizing family members and non-professional models in their ad campaigns and creating symbolic imagery.
- Photography
- Opportunities for disruptive innovation are emerging in photography as brands explore unconventional models and storytelling techniques that go beyond traditional beauty and fashion imagery.
- Marketing
- Innovative and non-traditional marketing strategies utilizing family members, symbolic imagery, and non-professional models can disrupt traditional advertising methods across various industries.
