Calvin Klein goes for a 'fashion on the rocks' vibe in the new Spring/Summer 2009 ad campaign for the CK by Calvin Klein collection.
The ads were shot by famed photographer Craig McDean with Anna Jagodzinska and other models.
Check out Calvin Klein's overexposed S/S '09 ad campaign, new banned CK Jeans commercial and more below.
Implications - Calvin Klein is a brand that manages to remain current and relevant year after year, and a big part of their success is the way that they cultivate and define cool with each of their many advertising efforts. For any company looking to develop a brand image that is equally well defined, they need only look at the utterly stylistic way that Calvin Klein reinvents the concept of cool each year.
Key Themes Behind This Trend
- Fashion Reinvention
- Calvin Klein demonstrates the power of reinventing fashion to stay current and relevant.
- Stylistic Advertising
- The way Calvin Klein cultivates and defines cool in their advertising creates a well-defined brand image.
- Yearly Brand Refresh
- Calvin Klein's ability to redefine cool each year provides inspiration for companies to refresh their brand image regularly.
Where This Applies
- Fashion
- Fashion brands can learn from Calvin Klein's approach to reinventing fashion trends and creating a strong brand image.
- Advertising
- The advertising industry can take inspiration from the stylistic approach of Calvin Klein's campaigns and create memorable brand experiences.
- Branding
- Companies in any industry can look to Calvin Klein as an example of how to refresh and define their brand image.
