Mass market car makers still keep grinding out supercars and independent car makers are rushing to keep up. The latest is the Hulme CanAm from New Zealand. The Hulme made its first track debut as an open top version.
Blasting down the track pushed by a Corvette 600 hp engine, the Hulme CanAm will come to market at $700,000. A more powerful engine will come later with an even higher price tag.
Implications - Despite the recent downturn in the economy, there is still a market for ultra-luxury goods. A company can appeal to this specific consumer desire by trumpeting a product's opulence and social status.
Why This Trend Is Growing
- Independent Supercar Production
- The emergence of independent supercars like the Hulme CanAm presents an opportunity for disruptive innovation in the automotive industry by offering unique and specialized vehicles.
- Ultra-luxury Goods
- The continued demand for ultra-luxury goods, even during economic downturns, presents an opportunity for companies to capitalize on consumer desire for opulence and social status.
- High-performance Engines
- The development and introduction of more powerful engines, like the one planned for the Hulme CanAm, presents an opportunity for disruptive innovation in the automotive industry by pushing the boundaries of speed and performance.
Industries Being Reshaped
- Automotive
- The Hulme CanAm and other independent supercars present an opportunity for disruptive innovation in the automotive industry by offering unique and specialized vehicles.
- Luxury Goods
- The continued demand for ultra-luxury goods, even during economic downturns, presents an opportunity for companies to capitalize on consumer desire for opulence and social status.
- Engineering
- The development and introduction of high-performance engines like the one planned for the Hulme CanAm presents an opportunity for disruptive innovation in the engineering industry by pushing the boundaries of speed and performance.
