Deconstructed Motorcycle Ads

'Build Yours' Print Ad for Harley Davidson by Brock Davis

These shattered motorcycle parts arranged to form amazing people portraits are so cool. They are created by American graphic designer Brock Davis, who is the group creative director for the advertising agency Carmichael Lynch based in Minneapolis.

The artistic motor artwork was created for a print ad campaign for worldwide bike brand Harley Davidson. I don’t recommend smashing your bikes up at home to get artistic with your metal parts--unless, of course, you know where each little knob goes when it comes time to put the thing back together.

See more of Brock Davis’ work on his site below. Besides satisfying big clients through his advertising job, he also works on his own art projects which are so sweet and soaked in humor.

Shattered Motorcycle Art
Opportunity to create unique artwork using shattered motorcycle parts.
Creative Advertising Campaigns
Opportunity to create unconventional and eye-catching print ads for brands.
Artistic Metalwork
Opportunity to utilize metal parts for creative and visually stunning projects.

Who This Affects Most

Motorcycle Manufacturing
Disruptive innovation opportunity to incorporate shattered motorcycle parts in design aesthetics.
Advertising and Marketing
Disruptive innovation opportunity to explore unconventional advertising techniques using shattered motorcycle parts.
Art and Design
Disruptive innovation opportunity to push the boundaries of metalwork art through shattered motorcycle parts.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 40%
Freshness 8%

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