The summer theme continues in the new Spring/Summer 2009 ad campaign for Guess by Marciano.
Creatively directed by Paul Marciano, the campaign is shot by Matthias Vriens and features models Cory Bond and Emily Didonato lounging around in a luxurious summer vacation home.
See more recent Guess ad campaigns for their other collections and more summer-themed campaigns.
Implications - Print ads and marketing campaigns for the luxury fashion market frequently sell a luxurious lifestyle alongside the featured clothing. This campaign follows an attractive pair of models lounging on the grounds of an opulent estate. Companies can take advantage of this opportunity by using aspirational imagery from the lifestyle of their target market.
Key Themes Behind This Trend
- Luxury Fashion Advertising
- Opulent lifestyle imagery in print ads and marketing campaigns for luxury fashion brands provides an opportunity for companies to sell a luxurious lifestyle alongside their clothing.
- Summer-themed Campaigns
- Utilizing summer-themed imagery in ads and marketing campaigns allows companies to tap into the aspirational desires of their target market during the summer season.
- Model-driven Ad Campaigns
- Featuring attractive models in print ads and marketing campaigns creates an opportunity for companies to capture attention and associate their brand with beauty and desirability.
Where This Applies
- Luxury Fashion
- Luxury fashion brands can take advantage of opulent lifestyle imagery in their ads to sell a luxurious lifestyle alongside their clothing.
- Marketing and Advertising
- Companies in the marketing and advertising industry can help brands create summer-themed campaigns that tap into the aspirational desires of their target market.
- Modeling and Entertainment
- The modeling and entertainment industry can provide attractive models for print ads and marketing campaigns, allowing companies to harness beauty and desirability to promote their brand.
