It’s not unusual to see women in their 40s modeling. Now it’s time for models in their 50s to take charge.
Jerry Hall stars in this Chanel Accessories campaign and she looks beautiful. We know Photoshop helps, but certainly a model with a nice complexion and bone structure does make a difference, even if she’s “old.”
Co-starring in the campaign is male model-of-the-moment Baptiste Giabiconi, and the shoot is based on an older woman and a younger man’s affair. Very suitable.
Karl Lagerfeld, as usual, is very intelligent, as he quotes Oscar Wilde: “I like men who have a future, and women who have a past.”
I can’t wait for his biography “Self Portrait,” set to be released in October.
Why This Trend Is Growing
- Boomers in Modeling
- Disruptive innovation opportunity: Explore more opportunities for older models in fashion campaigns to cater to a diverse demographic and challenge societal beauty standards.
- Intergenerational Advertising
- Disruptive innovation opportunity: Create campaigns that highlight relationships between different generations, appealing to a wider audience and promoting inclusivity.
- Inclusive Beauty Standards
- Disruptive innovation opportunity: Challenge traditional beauty ideals by featuring models of various ages and promoting self-acceptance and diversity in the fashion industry.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Embrace and showcase models of all ages to reach new markets and redefine beauty standards.
- Advertising
- Disruptive innovation opportunity: Develop campaigns that reflect the changing dynamics of society, appealing to a broader audience and promoting inclusivity.
- Publishing
- Disruptive innovation opportunity: Publish content that celebrates diversity and challenges traditional notions of beauty, attracting a wider readership.
