The new 2009 Sports Illustrated Swimsuit Issue goes for a worldly view in its iconic body paint section.
Model Brooklyn Decker was photographed by Randall Grant on location in Grenada with the map of the world used as the artwork for her bodypaint.
The artistic painting and make-up of Decker was done by Joanne Gair for LBB Artist Management.
See the sizzling images and behind the scenes shots of the painting process in the gallery.
Implications - There are few forms of marketing more immediately eye-grabbing than sexually charged marketing. By unabashedly appealing to a consumer's carnal desires, the company shows a willingness to toe the line of good taste in favor of drawing attention to its product. This attracts consumers on a subconscious level, eager to patronize the brand that stares conventional marketing in the face and does not blink.
What's Driving This Trend
- Sexually Charged Marketing
- Disruptive innovation opportunity: Explore unconventional and provocative marketing strategies to grab immediate attention and appeal to a consumer's subconscious desires.
- Body Paint Advertising
- Disruptive innovation opportunity: Utilize body paint as a unique and eye-catching medium for advertising and brand promotion.
- Artistic Makeup in Fashion
- Disruptive innovation opportunity: Explore innovative and creative ways to incorporate artistic makeup in the fashion industry to create captivating and attention-grabbing visuals.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate artistic makeup techniques with fashion designs to create visually stunning and memorable runway shows.
- Advertising
- Disruptive innovation opportunity: Experiment with unconventional advertising mediums, such as body painting, to create memorable and impactful campaigns.
- Entertainment
- Disruptive innovation opportunity: Collaborate with body artists and makeup professionals to create unique and visually appealing performances in the entertainment industry.
