Here it is, folks, the long awaited sequel to Amazon’s first generation Kindle. This version boasts a significantly thinner profile, a metal back, and stereo speakers.
The hope, of course, was that the price of the Kindle would come down, but that doesn’t appear to be the case. The new Kindle is set to arrive February 24th at a retail of $359.00.
With Apple set to introduce e-book reading capabilities on its iPhone, Amazon is hoping this new generation of Kindle will continue the same success as its predecessor.
What's Driving This Trend
- Thinner E-book Readers
- Opportunity for companies to develop and market slimmed-down e-book readers with enhanced visual and auditory features.
- Competitive Pricing for E-book Readers
- Potential for companies to disrupt the market by offering more affordable e-book readers with comparable features.
- Integration of E-book Reading on Mobile Devices
- Possibility for companies to create innovative apps or e-reader devices that seamlessly integrate e-book capabilities into mobile devices.
Who This Affects Most
- Consumer Electronics
- Companies in the consumer electronics industry have the opportunity to disrupt the e-book reader market with slimmer, more affordable devices.
- Publishing
- Publishing companies can explore partnerships or collaborations to offer e-books through new and existing e-book reader platforms.
- Mobile Technology
- Innovative companies within the mobile technology industry can capitalize on the integration of e-book reading features into mobile devices, creating a competitive advantage.
