If you think you are seeing a lot of Gisele Bundchen as of late, it is because the spectacular Brazilian super model has been part of many high-profile print campaigns as of late.
Gisele has been at the helms of the spring ad campaigns of such fashion giants as Dior, Versace and the junior sportswear label Rampage. Now she is the face of the Spring/Summer 2009 campaign of premium denim label True Religion.
Asked if consumers might get saturated by the exposure of the seductive uber model’s image, Jeffrey Lubell, founder and chief executive officer of True Religion had this to say:
"When you use a girl like Gisele, you’re trying to create the image of your brand and your product on her," [...] "You want women to see how it looks on her and say, 'I really want to look like that.'"
The ad campaign photoshot for True Religion was lensed by photographer Nino Munoz.
What's Driving This Trend
- Supermodel Campaigns
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- Premium Denim
- Disruptive innovation opportunity: Explore new sustainable materials and production methods to revolutionize the premium denim industry.
- Seductive Branding
- Disruptive innovation opportunity: Utilize seductive and aspirational branding techniques to enhance brand image and attract target customers.
Who This Affects Most
- Fashion Advertising
- Disruptive innovation opportunity: Develop new advertising platforms and strategies to effectively showcase fashion brands and attract consumers.
- Fashion Design
- Disruptive innovation opportunity: Integrate technology and innovative design techniques to redefine and elevate the fashion industry.
- Photography
- Disruptive innovation opportunity: Explore new photography techniques and technologies to create unique visuals that enhance brand messaging in advertising campaigns.
