The combination of decoration and usefulness never gets old. The first three pictures here are a bathroom reader, toilet brush holder and toilet paper dispenser respectively.
The other images are purely decorative figurines, although they could always be used as paperweights.
H & K also designs a vast array of wine bottle holders and other personalized gifts, which were featured at the New York International Gift Fair.
Implications - Few things are more coveted in North America's increasingly individualized society than something that is both novel and practical. Corporations can benefit from this newfound consumer desire for originality and pragmatism by creating a product that is equal parts as funny as it is useful.
Why This Trend Is Growing
- Novelty-practicality Combination
- Disruptive innovation opportunity: Create a product that is both novel and practical to meet the consumer desire for originality and pragmatism.
- Eccentric Home Accessories
- Disruptive innovation opportunity: Develop unique and eccentric home accessories that combine decoration and usefulness.
- Personalized Gifts
- Disruptive innovation opportunity: Offer personalized gifts that cater to the individualized society and consumer desire for customization.
Industries Being Reshaped
- Home Decor
- Disruptive innovation opportunity: Reimagine traditional home decor by incorporating novelty and functionality.
- Giftware
- Disruptive innovation opportunity: Innovate giftware industry by designing personalized and quirky products.
- Retail
- Disruptive innovation opportunity: Transform the retail landscape by introducing original and practical products for consumers.
