We’ve seen a number of ad campaigns flirt with the summer theme, but the new Armani Exchange Spring/Summer 2009 campaign dives head first with sizzling ads that were shot on location at the isolated Islamorada beaches of the Florida Keys.
Photographer Tom Munro captured models Kerry Degman, Parker Gregory and Rianne Ten Haken frolicking in hammocks, jeep cars and just having a good time at the beach.
The models were styled by fashion editor Victoria Bartlett.
The first 7 images in the gallery are the official ads and the rest are behind-the-scenes photos of the campaign.
Key Themes Behind This Trend
- Beach-themed Ad Campaigns
- There is an opportunity for businesses in the fashion industry to capitalize on summer themes and locations for their advertising campaigns.
- Location-specific Ads
- Businesses can take advantage of isolated and exotic locations to create unique and eye-catching ads that stand out from the competition.
- Lifestyle-centered Advertising
- There is potential for brands to create ads that depict aspirational lifestyles, such as beachside relaxation and luxury, in order to appeal to consumers' desires.
Where This Applies
- Fashion
- The fashion industry can incorporate beach-centric themes and locations in their advertising campaigns, showcasing their summer collections with aspirational lifestyle depictions.
- Travel and Tourism
- Travel and tourism businesses can promote isolated and exotic beach locations as destinations for vacationers.
- Photography and Videography
- The photography and videography industry can provide their services to businesses looking to create unique and visually stunning ads that stand out.
