Credit Crunch Housing Contests

Vendor Sells House Via Sudoku Competition

A British businessman is offering punters the opportunity to win his house worth £675k simply by correctly solving a Sudoku competition.

Dave Mackie is selling 14,000 entries at £50 each in an effort to get rid of his house and beat the credit crunch.

For the mere cost of the entry fee, the randomly selected winner will be the lucky new owner of the three-bedroom home complete with a sauna and steam room.

If all 14,000 entries are not sold by February 2010, someone will instead win the competition fund as a cash prize.

Alternative Property Sales
Opportunity for businesses to explore innovative methods to sell property other than traditional methods.
Gamification Marketing
Opportunity for businesses to engage customers through gamified marketing strategies to promote their products or services.
Creative Financing Solutions
Opportunity for businesses to create interesting financing solutions to assist individuals in acquiring homes like the vendor in the article.

Sectors Adopting This

Real Estate
Industry can leverage gamification techniques and innovative financing to increase property sales and revenue.
Gaming
Gaming industry can partner with businesses to offer gamified solutions for marketing and promoting their products.
Finance
Industry can explore innovative financing solutions for individuals looking to acquire homes.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 23%
Freshness 8%

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