The iconic paintings by masters of Surrealism such as Gustave Klimt and Salvador Dali have provided countless inspiration for magazine editorials and adverts.
Images inspired by another master of Surrealism, Rene Magritte, have grabbed the spotlight once again in the Winter issue of Beverly Hills-based Genlux Magazine.
These exquisite images come from a Genlux Magazine editorial called “Sir Realist” which was shot by Andrew Matusik using some of Magritte’s iconic paintings such as “the Son of Man."
What's Driving This Trend
- Surrealist Advertising
- Ad campaigns will tap into the dream-like quality of surrealist art to create attention-grabbing visuals and messaging.
- Art-inspired Editorials
- Magazine editorial teams will borrow from the art world to create evocative, awe-inspiring visual spreads.
- Iconic Art Resurgence
- Fine art, particularly that of well-known artists like Magritte, will see a renewed interest as it is reimagined in advertising and editorials.
Who This Affects Most
- Fashion
- Apparel companies will tap into the surrealism trend to create fashion and accessory lines with truly unique, art-inspired designs.
- Marketing & Advertising
- Marketers and ad agencies will find ways to incorporate the surrealism trend into their campaigns, from print ads to social media videos.
- Art & Design
- Artists and designers will leverage the renewed interest in iconic art to create new pieces and styles that capture the surrealism aesthetic.
