Harrod Blank had a seriously crazy idea: to cover his van in cameras and then drive around taking pictures - which is exactly what he did!
The beauty in this stunt is that passersby think the cameras are fake, so act perfectly normally. A bad arse photography project that is constantly on the go… and a great idea to boot.
Implications - In today's over-processed society, there is much value placed on candid imagery used in art, photography, advertising and even film. This gives an audience a much-needed break from the rehearsed, manipulated norm of the entertainment and art industries, and is a great way for a company to build trust.
Key Themes Behind This Trend
- Candid Imagery
- The trend of using candid imagery in art, photography, advertising and film to provide a break from the rehearsed norm of the entertainment and art industries.
- Drive-by Photography
- The trend of capturing candid images while driving around in a van equipped with numerous cameras.
- Disruptive Artistic Expression
- The trend of exploring unconventional and unique art forms, such as sneaky drive-by photography, to push creative boundaries and captivate audiences.
Where This Applies
- Advertising & Marketing
- Companies can leverage the power of candid imagery to build trust with their audiences and gain a competitive edge in the advertising and marketing industry.
- Photography
- The drive-by photography trend presents an opportunity for photographers to experiment with new techniques and equipment, and create unique and captivating images.
- Film Production
- The trend of candid imagery can be applied in film production to create more realistic and relatable storylines, and give viewers a break from over-processed entertainment.
