Activist Eco-Tourism

Chilean Mountaintop Experience Revitalizes Lives of Rural Residents

In an area of Chile devastated by volcanic eruption and an ensuing avalanche, Architect Rodrigo Sheward Giordano from The School of Architecture at the University Of Talca, Chile has designed and managed the construction of Pinohuacho Observation Deck.

The project was built from indigenous materials and is designed to restore a relationship with the land after a volcano devastated areas of it. In addition, the deck functions as recreational and a recovery focal point for the local community.

Local residents hope that sustainable eco-conscious tourism will transition their traditional subsistence farming and timber harvesting economy to one in which tourism dollars allow them to maintain their modest way of life.

The observation point allows horseback riders and hikers to take in the scenery including views of the Villarrica volcano to the Calafquén and Panguipulli lakes. By educating the visiting public about the forest canopy, it also offers a view to a sustainable way of life for the planet and a bright future for the local community.

Sustainable Tourism
The rise of sustainable eco-conscious tourism presents opportunities for businesses to cater to environmentally-aware travelers.
Community Revitalization
Efforts to revitalize rural communities through innovative projects like Pinohuacho Observation Deck can inspire similar initiatives in other areas.
Indigenous Materials
The use of indigenous materials in architectural design opens up possibilities for businesses to promote cultural preservation and sustainable construction practices.

Who This Affects Most

Travel and Tourism
The travel and tourism industry can leverage sustainable practices and community initiatives to attract socially-conscious travelers.
Architecture and Design
The architecture and design industry can embrace the use of indigenous materials to create unique and culturally-rich structures.
Environmental Conservation
Businesses in the environmental conservation sector can collaborate with eco-tourism projects to promote sustainable practices and education.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 88%
Freshness 8%

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