After you watch this new ad for British candy and chocolate manufacturer Cadbury, you will agree that it is just a matter of time before knock-off versions will sprout up on YouTube. Fallon’s latest spot in the A Glass And A Half Productions series for Cadbury’s Dairy Milk is pretty entertaining. This fun ad follows their 'Gorilla' and 'Truck' series, combining a retro track with some good, clean fun.
The ad is set in a photographer's studio, with two young children. When the photographer is summoned away, 1980's electro track "Don't Stop the Rock" plays, and the kids' dazzling eyebrow moves begin.
Key Themes Behind This Trend
- Viral Advertising
- Opportunity for businesses to create entertaining and shareable ads that can go viral on platforms like YouTube.
- Facial Expression Technology
- Innovation in capturing and analyzing facial expressions can lead to creative marketing campaigns and personalized user experiences.
- Nostalgic Marketing
- Utilizing retro elements in advertising to appeal to consumers' sense of nostalgia and evoke positive emotions.
Where This Applies
- Candy and Chocolate Manufacturing
- Disruption opportunity in developing creative and engaging marketing campaigns to stand out in a competitive industry.
- Photography
- Incorporating interactive elements into photography services, such as capturing fun facial expressions, to attract customers.
- Digital Marketing
- Using viral advertising techniques and innovative technology to reach and engage target audiences in the digital space.
