What better way to revamp a dated brand than to get cool Belgian fashion designer Raf Simons involved? That is just what rucksack giant Eastpak has done for three seasons, and Raf has done a brilliant job with the Raf Eastpak collection. Not a bad idea.
I would love to own one of these large hobo bags and oversized rucksacks, which come in cool indigo blue denim and metallic silver with leather bases. The bags have lots of elegant details such as an id window, metal zips, adjustable shoulder straps, buckles, and a lovely natural leather handle on the side.
These futuristic pieces of ‘haute’ travel items are of course produced in strictly limited editions to keep the fashion-conscious audience on their toes. The prices hover around £310.00 a bag. I give a big thumbs up to this designer collaboration!
Why This Trend Is Growing
- Limited Edition Fashion Collaborations
- The collaboration between Eastpak and Raf Simons showcases the trend of limited edition fashion collaborations, which can create a sense of exclusivity and excitement for consumers.
- Luxury Travel Accessories
- The haute travel bags by Raf Simons for Eastpak represent the trend of luxury travel accessories, providing jet-setters with stylish and high-end options for their journeys.
- Revamping Dated Brands
- The involvement of Raf Simons in revamping the Eastpak brand demonstrates the trend of collaborating with renowned designers to breathe new life into dated brands.
Industries Being Reshaped
- Fashion and Luxury Goods
- The limited edition collaboration between Eastpak and Raf Simons falls within the fashion and luxury goods industry, offering high-end travel bags with a fashionable twist.
- Travel and Tourism
- The trend of luxury travel accessories caters to the travel and tourism industry, providing stylish and upscale options for discerning jet-setters.
- Design and Creative Industries
- The collaboration between Raf Simons and Eastpak demonstrates opportunities for the design and creative industries to revive and reinvent established brands through innovative collaborations.
