Super hunky Irish actor Jonathan Rhys Meyers has gone from playing Henry VIII on Showtime's “The Tudors,†to landing a contract to be the face (and gorgeous body) of Energie Jeans.
“The campaign features Jonathan Rhys Meyers in a variety of denim-based looks which perfectly capture the rock 'n roll attitude of the Energie brand," People Magazine notes.
Implications - Companies that recruit high profile celebrities to their cause when devising a new marketing campaign can dramatically increase the attention and impact that it generates. A spokesperson that people perceive as talented, funny or attractive is ultimately going to improve the association that consumers have with the product that they are supporting.
What Makes This Trend Stand Out
- Celebrity Endorsements
- Companies can benefit from using high-profile celebrities to represent their products, increasing attention and impact of marketing campaigns.
- Rock 'n Roll Fashion
- Denim-based looks can provide a rock 'n roll attitude for fashion brands.
- Television to Advertising Transitions
- Talented actors from popular TV shows can transition into being the face of a brand.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from using celebrity endorsements for denim-based looks.
- Advertising
- Advertising companies can cater to companies looking to use high-profile celebrities for their marketing campaigns.
- Entertainment
- Talented actors from popular TV shows can transition into endorsing fashion brands, benefiting both the entertainment and fashion industries.
