This purchase barely requires thinking about. It's pink, it's £15 and it's a lean, mean fat reducing grilling machine...
It'll sizzle up to three chicken breasts at a time, and has fab extras like non-stick cooking plates and channels to carry excess grease and fat into a separate drip tray, both of which make cooking that much less icky! (GadgetCandy)
Implications - Rather than focusing on just one gender, companies are looking to produce products that appeal to both men and women. Females are just as active with things thought of as too "manly" for them in the past, and so brands are attracting this demographic as a way of expanding the product to a wider audience.
What's Driving This Trend
- Gender-inclusive Products
- Opportunity to create products that appeal to both men and women, expanding the target audience.
- Health-conscious Cooking Appliances
- Chance to innovate cooking devices that reduce fat and promote healthier eating.
- Non-stick Technology
- Opportunity to develop advanced non-stick cooking surfaces for convenience and easy cleaning.
Who This Affects Most
- Kitchen Appliances
- Companies can create gender-inclusive cooking appliances that prioritize health and convenience.
- Fitness and Wellness
- Opportunity for companies to offer health-conscious cooking appliances that cater to fitness enthusiasts.
- Consumer Goods Manufacturing
- Companies can develop non-stick technology for various cooking appliances to enhance convenience.
