The cheeky street artists known as FTW-Crew took on the three lovely A-listers whose album promo posters appeared in a Berlin subway by engaging in a little guerrilla adbusting, Photoshop-style. FTW-Crew--Mr. Tailon, Baveux Prod., Kone, and Epoxy--applied a street art version of the Photoshop toolbox to create a nice little piece on beauty.
FTW-Crew's efforts are nothing short of hilarious. Check out the gallery for some close-ups on the guerrilla adbusting above.
Implications - Consumers are looking for more ways to express themselves in modern society where it can be difficult to make yourself heard. Companies trying to attract more shoppers to their brand could focus on this.
Key Themes Behind This Trend
- Guerrilla Adbusting
- Opportunity to incorporate street art and humor in ad campaigns to resonate with younger audiences.
- Photoshop Street Art
- Opportunity for brands to collaborate with street artists to create interactive and immersive advertising experiences.
- Consumer Expression
- Opportunity for brands to create platforms that allow customers to express themselves and become more engaged with the brand.
Where This Applies
- Advertising Industry
- Opportunity for brands to create unconventional ads that appeal to younger audiences through humor and street art.
- Art Industry
- Opportunity for street artists to collaborate with brands to create unique and interactive advertising campaigns.
- Fashion Industry
- Opportunity for fashion brands to incorporate street art and consumer expression into their marketing strategies to appeal to younger, more socially conscious audiences.
