The jewel-like images of Rankin’s 'Eyescapes' cause the viewer to pay attention to the nuance of the human eye. Much as American painter Georgia O’Keefe created super-large flower works in order to get people to pause and look, British-born photographer John Rankin Waddell has enlarged and enhanced images of the human eye. The result is captivating.
Rankin, co-founder of the style magazine ‘Dazed and Confused’ and the quarterly fashion magazine ‘Rank,’ is well-known for his portrait photography, especially of famous people. He is, however, an artist of the first degree. When asked if his work is fashionable, he replied, “No--I think the most important thing in photography is that your work survives the test of time.”
While iris scans and other techno-savvy forms of ID are exciting news, it’s good to step back, take a breath, and enjoy our collective humanity. In that sense, perhaps the human eye is a portal to the human soul.
All photographs © Rankin
What Makes This Trend Stand Out
- Eye Photography
- The rise of artistic eye photography creates opportunities for photographers to showcase the art and beauty of human eyes.
- Macro Eye Photography
- The use of macro photography to capture details of the eyes provides opportunities for more creative and beautiful eye-focused art pieces.
- Soulful Eye Photography
- The emergence of soulful and intense eye photography provides opportunities for artists to display human emotion through the eyes.
Sectors Adopting This
- Photography
- The trend in eye photography provides opportunities for photographers to create unique and creative eye-focused art pieces.
- Art
- The artistic potential of eye photography creates opportunities for artists to explore new and unique ways to express human emotion and beauty.
- Fashion
- The use of eye-focused art in fashion advertising and marketing creates opportunities for new and creative brand messaging.
