How to portray speed in print? Blurs have been done to death. A Berlin advertising agency came up with a creative solution for their client, Inline Courier, a bicycle delivery service. They took models and subjected them to air forces not seen since the bombing of Berlin in WWII.
The innovative poster was handled by Scholz & Friends, Berlin, Germany.
Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube
Art Director: Mathias Rebmann
Photographer: Hans Starck
Implications - No longer just looking for attractive images, consumers are seeking out more unconventional art. Designs that depict something not normally deemed as good-looking appeals to customers who want to experience something new.
Why This Trend Is Growing
- Unconventional Art
- Opportunity to create designs that depict something not normally deemed as good-looking appeals to customers who want to experience something new.
- Alternative Advertising Techniques
- Opportunity to explore creative solutions beyond traditional blurs and standard visuals to convey messages effectively.
- Experiential Marketing
- Opportunity to engage customers through immersive and unexpected advertising experiences.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to rethink traditional visual approaches and develop innovative campaigns that captivate audiences.
- Art and Design
- Opportunity for artists and designers to push boundaries and create unconventional artworks that challenge conventional perceptions.
- Marketing and Branding
- Opportunity for marketers and brand strategists to incorporate alternative advertising techniques into their campaigns to stand out in a saturated market.
