You may not have heard of David Langam but I can promise you've seen his most viewed work, the Twitter bird logo. It is this same sense of playfulness that translates throughout his portfolio. This is no mean feat when he spends his time designing icons for Iconfactory as well as working on his personal projects.
He only graduated four years ago (eek), and has 2500 followers on Twitter.
Implications - Consumers today are often drawn to products through which they are able to experience positive or pleasurable feelings. Such emotions lead consumers to a particular business because of the sense of familiarity and approachability that has been created. Consumers will be likely to invest in products that make them feel comfortable and at ease.
Key Themes Behind This Trend
- Digital Illustrations for Branding
- Companies can innovate their branding by hiring digital illustrators to create playful and approachable logos or icons.
- Emotion-driven Design
- Businesses are recognizing the importance of creating positive emotions in consumers through their design choices and are investing in designers who prioritize user experience.
- Social Media Design
- As social media becomes increasingly important to businesses, there is a growing demand for designers who can create recognizable and memorable social media logos and icons.
Where This Applies
- Marketing and Advertising
- Businesses in the marketing and advertising industry can use digital illustrations to create a playful and approachable brand image that appeals to consumers.
- Graphic Design
- Graphic design industries can differentiate themselves and offer disruptive innovation opportunities by prioritizing user experience and incorporating emotion-driven design into their services.
- Social Media Management
- Social media management companies can offer innovative solutions by incorporating unique and recognizable design elements into their clients' social media profiles.
