Blu Dot, the rogue interior design company based out of Minneapolis, has opened their new SoHo store on 140 Wooster Street.
Designed by Nick Dine at a space formerly meant for Stüssy, Blu Dot kept the the store layout intact seeing as it partners well with their own creations.
With clean lines and uncomplicated elements, Blu Dot’s simple and classic designs reflect the ideas of its conception in creating furniture that is affordable, useful and most importantly desirable.
As Jill Singer notes in ID Magazine, the SoHo block is now becoming a "younger, hipper, and cheaper cousin to Greene Street" with Blu Dot’s new arrival.
Welcome to the neighbourhood!!
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What's Driving This Trend
- Affordable Chic
- There is an opportunity for interior design companies to focus on creating affordable yet stylish home decor options.
- Classic Minimalism
- Minimalistic design using uncomplicated elements is a trend that could extend to various industries as consumers look for simplicity in their products.
- Neighborhood Revitalization
- The trend of businesses moving into up-and-coming neighborhoods presents an opportunity for companies to not only tap into new markets, but also to contribute to the revitalization of these areas.
Who This Affects Most
- Interior Design
- Interior design companies can focus on creating affordable yet stylish home decor options leveraging the trend of affordable chic.
- Furniture Manufacturing
- Furniture companies could incorporate classic minimalism in their product designs to appeal to customers seeking simple yet elegant furniture pieces.
- Real Estate
- Real estate businesses could strategically invest in up-and-coming neighborhoods to contribute to their revitalization and take advantage of the trend of neighborhood revitalization.
