Afraid of heights? Steer clear of this swimming pool then. It is actually an underwater billboard display created for HSBC. The Indian ad agency, Ogilvy & Mather Mumbai took an aerial photo of New York City and stuck it to the bottom of the pool. The splishy, splashy waves produces a 3-D effect of a very wet metropolis.
Implications - Advertising agencies have always used billboards to reach potential consumers, but the recession has required that these agencies use more innovative ways to convey a marketing message. By placing billboardlike ads in unexpected places -- in this example, at the bottom of a pool -- agencies can capitalize on the element of surprise and create memorable campaigns.
What Makes This Trend Stand Out
- Underwater Advertising
- Innovative billboards are being placed in unexpected places, like the bottom of a pool, to create memorable campaigns.
- 3d-printed Billboards
- Printing aerial photos on the bottoms of swimming pools to create a 3D effect could be expanded to larger 3D-printed billboards.
- Virtual Reality Advertising
- Could this 3D effect and element of surprise be translated to virtual reality advertising experiences?
Sectors Adopting This
- Advertising
- Ongoing innovation in advertising allows for agencies to create unique and memorable campaigns that attract consumers in new ways.
- Hospitality
- Hotels and resorts could utilize these underwater billboards as an attraction for their guests.
- Architecture
- Architects and builders could incorporate creative advertising ideas into the design of buildings and public spaces.
