I've been told that in Brazil, “motels†aren't exactly the same as “motels†in the U.S. Apparently some of the motels in Brazil will rent by the hour. To avoid any confusion, the Charm Motel has launched an advertising campaign featuring lovely fruit and a lovely rate.
Now I'm even more confused. I guess I'll have to stop one of those pavement princesses to figure it out.
Implications - With society so infiltrated with product advertisements, consumers have become desensitized to their messages. However, consumers do absorb information from ads that contain humorous or shocking content, since they are memorable. Companies can utilize these elements to make their brand more noticeable to their target markets.
Key Themes Behind This Trend
- Humorous Advertising
- Humorous advertisements can capture consumers' attention and make brands more noticeable.
- Shockvertising
- Shocking content in advertisements can be memorable and effectively convey messages to consumers.
- Desensitized Consumers
- Consumers have become desensitized to traditional product advertisements, requiring brands to explore alternative ways to engage with their target markets.
Where This Applies
- Advertising
- The advertising industry can leverage humorous and shocking content to create memorable campaigns for brands.
- Hospitality
- The hospitality industry, specifically motels or hotels, can explore innovative advertising strategies to differentiate themselves and attract customers.
- Marketing
- The marketing industry can help brands develop creative and attention-grabbing advertisements that break through consumer desensitization.
