70's Cinematography Revivals

'Movie Stills' Editorial in Vogue Italia

Fashion has always been inspired by movies and vice versa. Both worlds fuse in "Movie Stills," an editorial in the December 2008 issue of Vogue Italia.

Peter Lindbergh puts both his photography and directing skills to use in capturing model Malgosia Bela, who is also a talented actress, in this intense editorial that pays homage to the gritty and realistic cinematography of the 1970s.

Rather than have individual photos under a theme like most fashion editorials do, Peter Lindbergh tells a story of a mother and son that progresses throughout the editorial.

Check out more editorials that try to tell a story, though not as efficiently or expertly as this one, below.

70's Cinematography Trends
Expect to see more fashion editorials and media featuring the gritty and realistic cinematography of the 1970s.
Talent Cross-overs Trends
Anticipate further collaborations between fashion and film, exploring unique and interdependent storytelling forms.
Thematic Storytelling Trends
Expect to see themed narrative-driven editorials with an increasing level of efficiency and expertise.

Sectors Adopting This

Fashion Industry Opportunities
Fashion houses and publications can collaborate with film industry professionals to create hybrid projects emphasizing story and visual appeal.
Film Industry Opportunities
Film industry experts can partner with fashion and media companies to explore new ways of visual storytelling.
Media Industry Opportunities
Media companies and publishers can experiment with narrative-driven editorials that take inspiration from film and utilize cross-over talents to enrich the final product.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 39%
Freshness 8%

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