Modista has the potential to become my new favorite shoe shopping site. This startup website lets you sort by size, price, brand, and color just like other online venues, but then lets you browse shoes by clicking on their images.
After you’ve picked out a shoe you like from the selection, the real magic happens. Modista automatically displays other shoes similar to the ones you selected from a variety of online retailers. In the third image, I’ve chosen red shoes from the Modista menus. I clicked on a pair of red pumps, and the fourth image shows the sea of similar red pumps I was displayed.
Each time you click on a shoe you like, Modista automatically refreshes the selection with shoes that are similar to that pair. For anyone who’s on a budget, the prospect of finding a similar pair of shoes at a better price is tantalizing.
Why This Trend Is Growing
- Picture-based Shopping
- Modista's platform brings innovation to the online shopping experience by applying picture-based technology, offering new ways for consumers to find products.
- Automatic Recommendations
- Modista's automatic recommendations engine enhances the online shopping experience by offering alternatives, reducing time and hassle for the consumer.
- Budget-friendly Options
- Modista's platform, which offers budget-friendly alternatives, opens up new market segments previously underserved in the online retail space.
Industries Being Reshaped
- E-commerce
- Modista's innovative shopping platform has huge potential in the e-commerce industry, particularly for online fashion retailers.
- Artificial Intelligence
- Modista's use of artificial intelligence is revolutionizing the online shopping experience, paving the way for new AI-powered innovation in the retail industry.
- Fashion Retail
- Modista's platform has application for a number of fashion retail brands, helping them reach new customers and offer better recommendations to existing ones.
