OurWeb 2.0

The Facebook Blackout Boycott

“We’re not going to take it, Mr. Zuckerberg!” This is the voice of 1 million upset Facebook users. In case you don’t know, Mark Zuckerberg is the creator and CEO of Facebook, the fastest growing social networking site in the universe. A group has formed to boycott the site in an effort to show their taxation without representation… or, ummm, just their lack of representation on things like layout and site-wide protocol. You know, business decisions. They plan to, get this, not USE Facebook for one day (December 15th). I’m betting it hurts more of them than it will the $15 billion bulletin board.

Facebook Boycott
Businesses may benefit from creating alternative social networks that address the representation and decision-making concerns of Facebook users.
Social Network Democracy
Opportunities exist for innovative social networks that prioritize democratic decision-making and transparency in governance.
Collaborative Web Design
Businesses can embrace user-led web design methodologies in order to create more inclusive, accessible and equitable social networks.

Sectors Adopting This

Social Media
Social media companies could benefit from incorporating user-centric decision-making processes in their design and governance structures.
Tech Activism
Opportunities exist for technology companies that prioritize user representation, democratic decision-making and social justice in their operations and services.
Digital Collaboration
Businesses that prioritize collaboration and inclusion in web design can disrupt traditional web development models by empowering their users to help shape the platform they use.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 31%
Freshness 8%

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