Owls are very hot for Christmas decor this year. That’s right, not eagles, doves or swans, but the carnivore that hunts the night for fresh meat. Sure, I thought, and then I went shopping.
Christmas trees are littered with the swivel-headed, big-eyed bird ornaments. Most of them are the snowy owl variety which I can understand somewhat—they are a rather dramatic looking white creature.
Perhaps it’s a result of Harry Potter’s magical snowy owl Hedwig. Who am I kidding? This must be the explanation for the abundance of these hooters.
The ornaments here are from (in order of appearance), Cannon Falls, Smith & Hawken, Plow & Hearth, Heliotrope, the Squirrel Store, Target, Kurt Adler and Christmas Forever. The adorable Christmas stocking is from the Tweet Baby Design’s Etsy shop.
Why This Trend Is Growing
- Owl-themed Christmas Decor
- Opportunity for retailers to capitalize on the trend of owl-themed Christmas ornaments and decorations.
- Pop Culture Influence on Decor
- Potential for creating merchandise inspired by popular franchises, like Harry Potter, that have influenced decor trends.
- Nature-inspired Ornaments
- Opportunity to appeal to consumers who are drawn to nature-inspired ornaments, such as owl ornaments.
Industries Being Reshaped
- Retail
- Retailers can take advantage of the owl-themed Christmas decor trend to boost sales during the holiday season.
- Entertainment Merchandise
- The pop culture influence on decor presents a potential opportunity for the entertainment merchandise industry to create licensed products that align with popular franchises.
- Home Decor
- The nature-inspired ornaments trend opens up opportunities for home decor businesses to offer a wide range of nature-themed decorations for various occasions.
