OK, now what is the deal with the Hood-Thong? I just hate it when somebody puts these wonderful fashion forward ideas out there to tempt us.
The Hood Thong site says the underwear with attached hoods are not in production yet, but you can, yes you CAN, place your advance orders. They say that (somehow) it is also temperature controlled. Use your imagination on where the temperature sensor is.
Implications - The business that is making the Hood Thong is run by two business partners named Jeannine Han and Umlaut Brikauski. The featured image show what the Hood Thong will look like and was photographed by Dan Monick. The throng literally stretches up your entire body and includes a hood to go around your head at the top.
What's Driving This Trend
- Temperature-sensitive Underwear
- Disruptive innovation opportunity: Develop temperature-sensitive clothing for various applications, such as regulating body temperature during outdoor activities or providing comfort for individuals with temperature-sensitive conditions.
- Fashionable Underwear with Unique Attachments
- Disruptive innovation opportunity: Create fashionable underwear with unique attachments, such as hoods, that offer versatility and style to consumers looking for innovative undergarment options.
- Advanced Order Placement for Unreleased Products
- Disruptive innovation opportunity: Introduce advanced order placement systems for unreleased products to gauge consumer interest and generate revenue before production even begins.
Who This Affects Most
- Fashion and Apparel
- Disruptive innovation opportunity: Innovate within the fashion and apparel industry by introducing unconventional undergarment designs that cater to consumer demand for unique and stylish options.
- Sports and Outdoor Recreation
- Disruptive innovation opportunity: In the sports and outdoor recreation industry, develop temperature-sensitive clothing that enhances performance and comfort for athletes engaging in various outdoor activities.
- E-commerce and Pre-order Systems
- Disruptive innovation opportunity: Within the e-commerce industry, create advanced order placement systems that allow customers to pre-order unreleased products, generating anticipation, buzz, and early revenue for businesses.
