Holy crap! There was a Viagra game and I didn't know about it? Talk about leaving their target audience out of the loop! It sounded like fun too.
According to Multinational Monitor, "Viva Cruiser" gameplay involved guiding a motorcyclist down a desert road collecting gifts for a date, sort of like 'Paperboy.' Among these gifts were the tiny diamond-shaped blue pills that are immediately identified as Viagra. The video game's music was the "Viva Viagra" commercial theme song, and a narrator instructs, "Don't let erectile dysfunction get you down."
Key Themes Behind This Trend
- Prescription Drug Marketing
- Create innovative ways to market prescription drugs using interactive media formats such as video games.
- Targeted Advertising in Video Games
- Exploit the potential of video games as a platform for targeted advertising, reaching specific demographic groups.
- Gamification of Health Products
- Develop gamified health products that promote awareness and education on various health conditions.
Where This Applies
- Pharmaceutical Industry
- Leverage the power of interactive media and gamification to market prescription drugs more effectively.
- Advertising Industry
- Explore opportunities to create targeted advertising campaigns within video game environments.
- Healthcare Industry
- Integrate gamified products and technologies to encourage healthier lifestyles and educate the public about health conditions.
