Who says only girls can have slumber parties? The new December 2008 issue of Dazed & Confused magazine shows us that guys can have fun sleepover parties too, and even play dress up.
The ‘Josh & Ash’ editorial, by photographer Brett Lloyd, captures models Ash Stymest and Josh Beech in a unique and crazy fashion by Nicola Formichetti, with tons of jewelry and sparkling accessories, including a pimped out gun.
What I really like about the editorial is the unique processing of some of the images, like the assembly of various different shots to create a single picture (image 3 in the gallery, for example, is made of at least three different shots). This technique adds an extra playful twist to a shoot that is already fascinating and fun.
Key Themes Behind This Trend
- Male Slumber Party Fashion
- Opportunities for fashion companies to create new lines of clothing and accessories for men's slumber parties.
- Playful Photography Processing
- Potential for photographers and editors to experiment with playful techniques like image assembly and multiple exposures.
- Male-centric Sleepover Culture
- Opportunities for companies to create and market male-centric sleepover experiences and activities.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of male slumber parties by creating specific clothing, accessories, and styles.
- Photography
- Photographers and editors can experiment with playful image processing techniques with a focus on male slumber parties as a subject.
- Event Planning
- Companies can create and market male-centric sleepover experiences and activities for an untapped target audience.
