Badass Baby Carriages

The Kid Kustoms Oakley Roddler

I love the blend of Oakley's airborne-inspired design and a functional baby carriage that comprises this badass Kid Kustoms Oakley Roddler for toddlers. It has the looks of a Harley fatboy with the fender skirts over the wheels.

The Roddler's hardware is designed with a military fighter plane look, and the canvas with the military patches is the perfect touch for tooling the next commanding officer around the post.

Implications - More and more new parents are looking to retain apart of their youthful identity. Products for their babies that are fringe and eccentric reflect this youthful spirit. Companies creating products for this group should consider this mindset if they wish to foster a deeper relationship.

Fringe Baby Products
Opportunity for companies to create unconventional and eccentric baby products that reflect the youthful spirit of new parents.
Youthful Identity Retention
Opportunity to develop products that allow new parents to retain a sense of their youthful identity.
Functional Design
Opportunity to innovate on the design of baby products by incorporating functional elements inspired by other industries.

Who This Affects Most

Baby Product Industry
Opportunity for the baby product industry to create unconventional and eccentric products that appeal to new parents looking to retain their youthful identity.
Fashion Industry
Opportunity for the fashion industry to collaborate with baby product companies and create trendy and stylish baby products that reflect the youthful spirit of new parents.
Automotive Industry
Opportunity for the automotive industry to leverage innovative design elements from cars and motorcycles to create functional and stylish baby products.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 37%
Activity 38%
Freshness 8%

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