Modern Traveling Troubadors

Ed, Will and Ginger

Ever dreamed of leaving your life behind and hitting the road, just to see what happens? Three twenty-somethings from the UK, Ed, Will and Ginger, have been doing just that for the last three years. 

What essentially started out as a “very long hike” has led to three young troubadours traveling the country on a nomadic trek with nothing more than the clothes on the backs and their canny ways.

By mainly camping out and relying on strangers, they have received a warm welcome from most of the places they have visited. The lads have been nicknamed Hobbits and modern-day Robin Hoods.

They have learned about surviving in the wild without any means of financial support. People have fed them and enjoyed their music and generally, they have had a great time. 

Nomadic Lifestyle
Ed, Will and Ginger's lifestyle serves as an inspiration for businesses to cater to the growing demographic interested in a nomadic lifestyle.
Sharing Economy
The trio's reliance on locals to provide for their needs on the road is an opportunity for businesses to explore the sharing economy.
Sustainable Tourism
Ed, Will and Ginger's eco-friendly approach to travel can inspire businesses to explore sustainable tourism.

Industries Being Reshaped

Tourism
The travel industry can provide services and experiences for people who want to explore the world through a nomadic lifestyle.
Music
Musicians could collaborate with businesses to create a unique experience for travelers who want to explore the local music scene while on the road.
Hospitality
The hospitality industry can incorporate sustainability practices and sharing economy principles to cater to the growing demand for eco-friendly travel.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 23%
Activity 74%
Freshness 8%

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