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Fashion-Challenged Superheros

'The Spirit' Wears a Business Suit

— November 19, 2008 — Pop Culture
The Spirit is the comic book-inspired film starring Scarlett Johansson, Eva Mendez, Samuel L. Jackson, and Gabriel Macht.

Directed by Frank Miller, the film was based on a character created by Will Eisner. What separates this hero from other fictional crime fighters like Batman, Superman and a slew of others is the fact that The Spirit wears a business suit with a small mask, a red tie and a fedora hat.

Back in the 1940s, Eisner said his editors "wanted a heroic character, a costumed character. They asked me if he’d have a costume. And I put a mask on him and said, ‘Yes, he has a costume!’"

The Spirit’s theatrical release in the USA is December 25th.
Trend Themes
1. Comic Book-inspired Fashion - Opportunity for fashion brands to create clothing lines inspired by iconic comic book characters like The Spirit.
2. Alternative Superhero Attire - Opportunity to redefine the superhero costume by incorporating business suits and other unconventional clothing items.
3. Nostalgic Style Revival - Opportunity for fashion designers to draw inspiration from the 1940s and create retro-inspired clothing collections.
Industry Implications
1. Fashion - Fashion brands can tap into the growing demand for unique and unconventional clothing inspired by comic book characters.
2. Film - Film industry can explore unique character designs and costume choices to create more visually striking and memorable superheroes.
3. Entertainment - Opportunity to create merchandise, collectibles, and fashion collaborations based on iconic comic book characters like The Spirit.
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