This is an piece of work inside a run-down London council flat. The project started back in August was recently finished, and the reveal looks crazily good.
Facing eviction, Roger Hiorns went the unconventional route. In the name of art, he poured 90,000 litres of copper sulphate solution into an empty bedsit and turned it into an amazing lapis lazuli blue den. In his words, Roger said it was "a slightly surreal summer."
The pictures say it all, but even better, there was no official PR for this piece of art, nor has it been shown in a gallery. Word of mouth has resulted in 15,000 people visiting the slightly poisonous piece (it really is), despite it being on a crappy old estate.
The gallery shows his previous experiments with copper sulphate.
What's Driving This Trend
- Artistic Transformation of Derelict Spaces
- Disruptive innovation opportunity: Artists and designers can explore unconventional methods to transform abandoned spaces into unique artistic experiences.
- Word-of-mouth Marketing for Art Installations
- Disruptive innovation opportunity: Artists and galleries can leverage the power of word-of-mouth to generate buzz and attract a large audience to their unconventional art projects.
- Unofficial and Non-gallery Exhibition Spaces
- Disruptive innovation opportunity: Artists can break away from traditional gallery settings and showcase their works in unconventional spaces, attracting visitors who seek unique and immersive experiences.
Who This Affects Most
- Art and Design
- Disruptive innovation opportunity: Artists and designers can push boundaries by exploring unconventional materials and methods to create visually stunning installations.
- Tourism and Experiential Entertainment
- Disruptive innovation opportunity: Unconventional art installations can become tourist attractions, offering unique and immersive experiences for visitors seeking unconventional cultural attractions.
- Alternative Exhibition Spaces
- Disruptive innovation opportunity: Entrepreneurs can create and manage non-traditional exhibition spaces that cater to artists who want to showcase their works in unique and unconventional environments.
