The brilliantly bizarre sport of Bearded Ladyboarding has been fashioned to raise awareness of the unusual capabilities of an extreme sport gadget, the Oregon Scientific action cam, and sees bearded men in wedding dresses attach cameras to the gear like a helmet or beard, in the ultimate, masculine display of the “fun stuff you can do with a camera.â€
You can now Bearded Ladyboard via an online game on ladyboarding.com and watch an infomercial on YouTube.
Implications - Bearded Ladyboarding was created to raise awareness about the Oregon Scientific action cam, an extreme sport's gadget. The name for the sport derives from a combination of beards, mountain boarding and flowing gowns.
Why This Trend Is Growing
- Extreme Sports Gadgets
- Opportunity for disruptive innovation in the development of new and improved action cameras specifically designed for extreme sports.
- Unconventional Advertising Campaigns
- Opportunity for disruptive innovation in creating unique and attention-grabbing ways to raise awareness of a product or brand.
- Interactive Online Games
- Opportunity for disruptive innovation in the development of engaging online games that promote products or services.
Industries Being Reshaped
- Sporting Goods
- Opportunity for disruptive innovation in the creation of innovative gear and equipment for extreme sports.
- Digital Advertising
- Opportunity for disruptive innovation in the development of unconventional and memorable advertising campaigns.
- Gaming
- Opportunity for disruptive innovation in the creation of interactive and immersive online games.
