While the ubiquitous game was first released on May 22, 1980, it just seems that it has never actually gone away and appears, in fact, to be having somewhat of a revival, as evidenced by all the items it is showing up on lately.
The game itself is one that appeals to both genders, and even those who typically are not gamers.
According to Davie-Brown Index, which apparently knows these things, PacMan has the highest brand awareness of any video game character, and is recognized by 94% of American consumers.
If you need to see more PacMan goodies, there is online museum at http://www.zutco.com/pacman.htm, an online Pacman museum.
Word is, Barack Obama is a big Pac Man fan!
Photo Credits: trenddelacreme
What's Driving This Trend
- Retro Gaming Revival
- Opportunity for businesses to capitalize on the growing popularity of retro gaming by creating new products or experiences inspired by classic games like PacMan.
- Brand Awareness
- Opportunity for marketers to leverage recognizable video game characters like PacMan to promote products or engage consumers in new and creative ways.
- Cross-gender Appeal
- Opportunity for the gaming industry to develop more inclusive games that appeal to a wider audience, including those who typically do not consider themselves gamers.
Who This Affects Most
- Gaming
- The gaming industry can take advantage of the retro gaming revival trend by developing remastered versions of classic games like PacMan or creating new retro-inspired games.
- Merchandising
- Opportunity for merchandise manufacturers to create licensed PacMan products and capitalize on the brand awareness and nostalgic appeal of the game.
- Marketing and Advertising
- Marketing agencies can use recognizable video game characters like PacMan to create engaging campaigns that resonate with consumers and generate brand awareness.
