The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.
“I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.”
Why This Trend Is Growing
- Cross-branding
- Expanding partnerships between different brands to create unique and profitable collaborations.
- Ethical Branding
- Consumers demanding greater transparency and ethical practices from brands they support.
- Religion & Commerce
- The intersection of religion and commercialism creating controversy and discussions about appropriate partnerships.
Industries Being Reshaped
- Fashion Retail
- Opportunities for fashion retailers to collaborate with different brands and expand their product offerings.
- Higher Education
- Universities exploring new revenue streams through licensing agreements and brand partnerships.
- Religious Institutions
- Religious organizations examining the implications and financial benefits of partnering with secular brands.
