Way back in August it was reported that Barack Obama wished Harry Smith happy birthday with a cupcake! How fitting then that now what can only be described as celebratory baking is taking place all across the United States.
Yes clearly some are a bit rubbish, but it is the thought that counts. There were SO many it was really hard choosing these. And yes, I know, jelly is not a cake, but reporting election results via jelly is so good it had to be included.
What's Driving This Trend
- Celebratory Baking
- There is an opportunity for innovation in creating and marketing celebratory baked goods for various occasions.
- Food Representation of Political Events
- There is potential for innovating ways of visually and tastefully representing political events through food-related products.
- Jelly and Gelatin as a Medium for Communication
- Jelly and other gelatin-based products can be explored further as a medium for communication and creating political messaging.
Who This Affects Most
- Bakery Industry
- Bakeries can explore the creation and marketing of celebratory baked goods for various occasions.
- Food and Catering Industry
- The Food and Catering industry can come up with unique ways to design and visually represent political events through food.
- Advertising and Marketing Industry
- The advertising and marketing industry can explore creative ways of incorporating jelly and other gelatin-based materials in political messaging campaigns.
