Ultra-hip jean maker, Rock & Republic, has unveiled a luxury cosmetics line for the lips, eyes, and face. The company who helped launch Victoria Beckham’s denim collection, is bound to catch the attention of uber-cool females looking for the trendiest make-up.
Rock & Republic’s mascara is called ‘Extremist’ and is described as, “a push-up bra for your lashes.” Now that’s a visual description all women can relate to.
‘Trickery’ is a tinted illuminator for the face, “that uses light-diffusing polymers and oil-absorbing properties to help you appear as fresh and dewy as a Hollywood starlet,” according to JustLuxe.
For the lips they offer ‘Luxe’ for “the ultimate pout.” It’s a glossy colour that will come in a myriad of shades.
The packaging, of course, reflects the brand’s chic style; silver, black and sleek, all with the R & R logo.
What's Driving This Trend
- Fashion-beauty Collaboration
- Opportunity for fashion companies to expand their market by introducing beauty or cosmetic product line.
- Luxury Cosmetics
- Opportunity to introduce high-end cosmetic lines as consumers are willing to spend more on luxury beauty products.
- Innovative Packaging
- Opportunity for cosmetic companies to create unique and stylish packaging to attract younger consumers.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion companies to collaborate or diversify their product line by introducing makeup products.
- Cosmetics Industry
- Opportunity to develop luxury cosmetic lines to cater to high-end consumers and expand their market share.
- Packaging Industry
- Opportunity for packaging companies to introduce innovative and stylish packaging solutions for cosmetics and beauty products.
