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In a new music video, “See the Light”, by The Hours, British actress Sienna Miller appears as a young woman who is desperate, without hope, and on the brink of suicide. Wearing hospital attire, we see Miller speaking with a psychiatrist, undergoing an MRI scan, and hand-painting with the blood of cows.
Sienna Miller’s acting in the video is nothing short of a stellar performance. When viewing the video, I felt as though I were watching a real person go through severe mental trauma and anguish. Which is why, to me, the song by The Hours, despite having an ultra-sad video, is a song of encouragement and hope as the lyrics say to "see the light and hold on," as if a desperate cry for those who feel there is nothing left to live for, to continue living.
Why This Trend Is Growing
- Suicide Prevention Music Videos
- The emergence of music videos tackling issues around suicide prevention presents new opportunities for mental health advocacy in creative industries.
- Mental Health Storytelling in Entertainment
- The use of creative mediums such as music and film to create awareness and drive conversations around mental health presents opportunities for innovative storytelling and messaging.
- Brands Taking a Stand for Mental Health
- More brands are expected to take on a bigger role in mental health advocacy, presenting opportunities for both profit and positive social impact for this underrepresented health concern.
Industries Being Reshaped
- Entertainment and Media
- Entertainment and media industries can lead the way in raising awareness and driving mental health advocacy through powerful storytelling and creative executions.
- Healthcare and Pharmaceuticals
- There is an opportunity for healthcare and pharmaceutical companies to partner with creative industries to create innovative solutions and messaging around mental health.
- Corporate Social Responsibility
- As mental health becomes a more pressing issue, companies can take on a bigger role in mental health advocacy and drive positive change on both social and corporate levels.
