After a wild run, fashion icon Isaac Mizrahi is leaving behind his exclusive line of fashions sold at Target stores. He is taking a job as the chief creative director for Liz Claiborne.
The fall collection from Isaac Mizrahi in Target stores now will be his last for the Target chain. Other mass retailers, spurred by what Isaac Mizrahi did for Target, are signing big designers to do the same for them.
Implications - With the economic recession on its way to recovery, many consumers are now looking to spend their money on more luxurious materials. Companies would be wise to use marketing tactics that advertising more opulent products and lifestyles in order to appeal to the growing demographic willing to spend their money.
Key Themes Behind This Trend
- Mass-market Designer Collaborations
- As more mass retailers sign big designers to create exclusive lines, there is an opportunity to disrupt the fashion industry by democratizing high fashion and making it accessible to a wider audience.
- Affordable Luxury
- With consumers looking for more luxurious products, there is an opportunity to disrupt the retail industry by offering high-end products at more affordable prices.
- Premium Brand Partnerships
- There is an opportunity to disrupt the marketing industry by partnering with premium brands to advertise more opulent products and lifestyles to appeal to customers looking for more aspirational products.
Where This Applies
- Fashion Retail
- The mass-market designer collaborations trend is disrupting the fashion retail industry by offering consumers high-end collaborations at affordable prices.
- Luxury Goods
- The affordable luxury trend is disrupting the luxury goods industry by offering high-end products at more accessible price points.
- Advertising
- The premium brand partnerships trend is disrupting the advertising industry by using aspirational products and lifestyles to appeal to consumers looking for more luxurious products.
