Star Trek fans just got a treat with the first advance stills and the first trailer of the new Star Trek movie, which will be out in May 2009. These were released by Paramount and offers pictures of all the brand new (and young!) crew on the sleek-looking bridge of the USS Enterprise.
Director J.J. Abrams was detail-oriented and insisted that every prop shown in the movie should have functionality. Fans may be wondering why Captain Kirk is sporting a black shirt and not in his regulation yellow uniform--it's part of the plot and we will have to wait till next summer to find out why.
At the end of this trailer are the comparative pictures of the main characters from the original TV series and the new cast. Some familiar faces are Eric Bana as a Romulan and Winona Ryder as Amanda Grayson.
It remains to be seen if this makeover will deliver a truly fresh take on the franchise.
What's Driving This Trend
- Geek TV Shows as Movies
- The trend of turning popular TV shows with a loyal fan base, into movies, presents opportunities for disruptive innovation in marketing and new technology implementations.
- Details-oriented Movie Props
- The trend towards details-oriented movie props presents opportunities for advancements in technology, design, and marketing of futuristic and technology-based stories.
- Franchise Makeover
- The trend towards giving old franchises a makeover presents opportunities for innovative rebranding, modern marketing strategies, and incorporation of new technology advancements.
Who This Affects Most
- Entertainment Industry
- The entertainment industry can capitalize on the trend of turning popular TV shows into movies, by implementing innovative marketing strategies and incorporating new technology and design advancements.
- Film Production Industry
- The film production industry can explore opportunities in the trend towards movie props with functional details, by implementing new technologies and design innovations with attention to functionality and futuristic themes.
- Technology Industry
- The technology industry can capitalize on the trend towards franchise makeovers, by implementing new and innovative technologies to reimagine old franchises and enhance user engagement and experience.
