7 skis + 7 artists = 7 artistic expressions of the 7 deadly sins on these incredible pieces of rideable art.
'The Seven Artistic Sins' project is the work of talented board culture artists, including skateboard legends Steve Cabellero and Andy Howell. Their combined efforts resulted in this unique collection of skis which are set to be be showcased to the world in exhibitions and gallery books.
If only I knew how to ski, it would be Will Barras’ Greed design for me.
Why This Trend Is Growing
- Artistic Sport Equipment
- Opportunity for sporting goods companies to collaborate with artists and create unique, limited edition sports gear.
- Experiential Art Exhibitions
- Opportunity for art galleries and museums to showcase art in new and interactive ways through sports equipment.
- Culture-driven Sports Marketing
- Opportunity for sports companies to tap into the cultural trends of art and design by creating artist collaborations to promote their brand.
Industries Being Reshaped
- Sporting Goods
- Sporting goods companies can drive innovation by collaborating with artists to create a unique, limited edition sports equipment line.
- Art Galleries and Museums
- Art galleries and museums can explore experiential art exhibitions with unique collections of sports gear.
- Sports Marketing
- Sports companies can initiate culture-driven marketing campaigns by leveraging artist collaborations to attract broader demographic audiences.
