Angry Design

Fiat Bugster at 2009 Brazil Auto Show

What a fun name for a concept: The Fiat Bugster. With the bulging shapes and the insect green, and eco-friendly design, the Fiat Bugster is aptly named.

The Fiat Bugster will make it's world debut at the Brazil Auto show in Sao Paulo. The Bugster is a zero-emission electric vehicle and the body is made from totally renewable natural fibers reducing the manufacturing impact on the environment.

Implications - The eco-friendly industry within society today is growing at an unparalleled rate. Eco-conscious consumers are constantly seeking out products and services to complement their new lifestyles. It is imperative that businesses adapt their concepts to match those of environmentalism if they are to keep their clients and attract new ones.

Eco-friendly Lifestyle
Opportunity for businesses to develop products and services that cater to eco-conscious consumers and align with environmentalism.
Renewable Materials
Potential for industries to explore the use of renewable materials in manufacturing processes to reduce environmental impact.
Zero-emission Vehicles
Disruptive innovation opportunities for businesses to develop electric vehicles that have zero emissions and appeal to environmentally conscious consumers.

Where This Applies

Automotive
Opportunity for the automotive industry to explore and invest in the development of zero-emission electric vehicles.
Textile
Potential for the textile industry to innovate by using renewable natural fibers in manufacturing processes to create sustainable and eco-friendly products.
Consumer Electronics
Disruptive innovation opportunities in the consumer electronics industry to develop eco-friendly devices and products that align with the eco-conscious lifestyle trend.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 43%
Freshness 8%

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