Wode Paint perfume by Boudicca is a true revolution in fragrance. The scent comes not in a fancy glass atomizer bottle, but rather a silver spray can, dressed up with a black ribbon. It looks like the kind of cans graffiti artists use.
Here’s where the fun starts. 'Paint' contains a bright blue dye that showers the wearer with an azure mess when sprayed. Your clothes are not ruined, as the dye fades in a few minutes. It's like the disappearing ink trick.
Each can of 'Paint' cost £65 and will be available in November 2008.
Key Themes Behind This Trend
- Disappearing Dye Fragrances
- Opportunity for beauty brands to explore innovative fragrances that incorporate disappearing dye elements for a unique sensory experience.
Where This Applies
- Beauty
- Beauty companies can capitalize on the trend by developing fragrances that incorporate disappearing dye elements.
