San Franciscan Wendy Gold is the creative genius behind Art de Toilette. Her line of bathroom scales sure makes getting on those scales a lot more fun.
You've got to love the bathroom scales without numbers. One of them is described as "Ignorance is Bliss - The numbers never lie. That’s why we got rid of 'em." The other numberless scale has all sorts of affirmations to keep your ego intact. Phrases like "Simply ravishing," "Heartbreaker," and "I'm so amazing," replace those lying numbers.
But if you enjoy the guilt trips scales frequently provide, then get the chocolate scales or the barefoot confessional scales where you can "...step right up for salvation!" The 'Battle of the Bulge' scale pits proteins versus carbs.
Her motivational scales include one which shows a red carpet to signify the big day you are losing weight for. The willpower scales allows you to attach motivational reminders of your own.
Last but not least is the Bun in the Oven scales where the weight gain is legitimate because of a growing baby.
Key Themes Behind This Trend
- Numberless Bathroom Scales
- Disruptive innovation opportunity: Create a line of bathroom scales that focus on affirmations and positive self-image instead of numbers, appealing to individuals who value mental well-being over precise measurements.
- Motivational Scales
- Disruptive innovation opportunity: Develop scales that incorporate visual motivators like a red carpet or customizable reminders, appealing to individuals seeking extra motivation and visual cues to achieve their weight loss goals.
- Themed Scales
- Disruptive innovation opportunity: Design scales with unique themes like chocolates, confessionals, or pregnancy, catering to specific target markets and offering a fun and personalized weighing experience.
Where This Applies
- Home Décor
- Disruptive innovation opportunity: Merge bathroom scales with home décor, creating visually appealing scales that seamlessly blend with an individual's interior design style.
- Wellness and Fitness
- Disruptive innovation opportunity: Combine scales with wellness and fitness apps or devices, providing users with comprehensive weight loss tracking, motivational support, and personalized guidance for achieving their health goals.
- Maternity Products
- Disruptive innovation opportunity: Develop scales specifically tailored for pregnant individuals, offering features that help monitor healthy weight gain during pregnancy and providing personalized tips and advice for expectant mothers.
