When you are a supermodel, you can have a whole forest named after you!
In collaboration with Gisele Bündchen and Grendene (the owner of the Ipanema brand), SOS Mata Atlantica is set to recover 15 hectares of Atlantic forest in the Brazilian regions of Campinas and Bahia. The "Gisele Bündchen of the Future - Seeds" forest will be the product of planting 25,500 saplings of 100 different species.
After wearing a water dress in the first ads of her Ipanema flip flop to draw attention to this vital resource, Brazilian supermodel Gisele Bündchen strikes a pose wearing nothing but flip flops and strategically placed leaves in the new second ad campaign for her supermodel sandals.
The new campaign supports an environmental program called Forests of the Future. The program aims to recover and protect gallery forest, the vegetation that surrounds rivers and streams participating in the protection of water.
If you do not understand the language of the TV ad, it says something like, "I love Trend Hunter. But I love one Trend Hunter in particular. Ayman."
What's Driving This Trend
- Sustainable Brand Collaborations
- Opportunity for brands to collaborate with environmental organizations to support sustainable initiatives.
- Celebrity Environmental Activism
- Increasing trend of celebrities using their influence to raise awareness and support environmental causes.
- Eco-friendly Advertising Campaigns
- Growing popularity of advertising campaigns that promote environmental conservation and sustainability.
Who This Affects Most
- Fashion Industry
- Fashion brands can explore sustainable collaborations and eco-friendly campaigns to attract environmentally-conscious consumers.
- Environmental Organizations
- Opportunity for environmental organizations to partner with celebrities and brands to amplify their message and fundraising efforts.
- Advertising Industry
- Advertising agencies can create eco-friendly campaigns for brands that want to promote their commitment to sustainability.
